4Earth was formed in 2019 when a group of our people went on climate strike with thousands of students outside Parliament. Soon after the strikes they worked with the business to create the Channel 4 Sustainability Roadmap.

Not afraid to disrupt the status quo, 4Earth have worked with the UK student Climate Network to interrupt the Channel 4 News weather forecast and organise a debate with Kate Quilton in the Horseferry Road cinema. They have taken over the annual Christmas market and made it full of sustainable and independent traders, and on Earth Day 2021 4Earth hosted an epic online discussion covering climate justice and equal access to nature with Krishnan Guru Murthy and Bristol based Gen Z climate figurehead Bird Girl. From zero waste food demos with Instagram influencers to mental health workshops with climate psychologists, 4Earth aren't afraid to get stuck in and have collaborated with many of the other employee networks on powerful initiatives and events.