We exist because many high-growth consumer businesses reach a point where their need to scale cannot be matched by the resources or capital available to them.
 
With its unrivalled reach and high levels of trust, TV remains the best marketing channel for making companies well known by the general public - but many companies can’t commit to spending cash on a TV brand-building campaign.

We help to solve this problem. Channel 4 Ventures provides an exciting opportunity for high growth but unprofitable start-ups to access mass market audiences via premium marketing inventory (i.e. the spots between Bake-Off, Made in Chelsea, Formula 1 and Gogglebox) without dipping into cash reserves earmarked for competing development priorities. 

We are the UK’s leading media for equity fund, and one of a few wholly consumer-focused funds in the market with a truly unique proposition, clear value-add and ambitious team. Since inception in 2015, C4V has completed 30+ investments in digital consumer businesses, including Pinterest, Eve Sleep, what3words, Boomin, Strike, Meatless Farm, Crowdcube, and Clim8. C4V has invested alongside many prominent venture capital investors across the consumer ecosystem, such as Accel, Felix, Octopus, Balderton, Draper, Andreessen Horowitz, Fidelity Investments, Intel, Whole Foods & BP Ventures, and in just five years we have already achieved four exits - Eve Sleep, Pinterest, Readly and Drover.