Where should we go next? How can we get there? Which is the better path? What are the likely obstacles we’ll encounter? Who needs to do what? Strategy answers the big questions we ask ourselves as an organisation and shows us the way.
From the big picture vision to the finer points in the detail, everything and anything to do with the direction of our business comes under Strategy’s remit. It takes the lead. It thinks ahead. It formulates a plan. Strategy turns tough decisions into the right decisions.
It supports the Board, Executive Team and wider business with information and analysis on a host of issues. Strategy looks outward to spot potential opportunities or risks on the horizon and reports back to ensure everyone is prepared for whatever they find.
They are here to challenge assumptions; to play devil’s advocate; to stimulate debate. Their insights ensure every department works in harmony and is geared up to achieve its own goals, as well as contributing the momentum to ensure we achieves ours. It applies a strategic and commercial lens to situations; simplifying complex problems, processes and projects into their component parts so they can be comprehensively explored and evaluated.