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Marketing

Marketing

Marketing

Marketing is responsible for leading a coherent brand strategy for our network of channels and services including Channel 4, E4, Film4, More4 and Channel 4 streaming. 

We also prioritise, plan and implement all of Channel 4’s marketing campaigns using a mixture of paid (e.g. digital, social media, posters, radio, print) and owned media (our own airtime and instream on Channel 4)

The marketing function sits within the wider Marketing, 4Creative and Content Communications group, but the Marketing department also comprises the Media Planning, Pictures and 4Voice teams. These teams work with both external and internal partners and talent including our media agencies, photographers and continuity announcers.

Overall, our job is drive fame for the Channel 4 brand and views of our key shows across linear and streaming, for all audiences. With a focus on cut-through creativity, one day we could be planning a reactive campaign around election coverage and the next we might be working with teams across the Channel to plan an advertising shoot for a new reality format. The creativity and innovation of Channel 4’s marketing campaigns is widely acknowledged and richly awarded. We have been named Brand of the Year by the Marketing Society on a number of occasions and our work is recognised for its effectiveness and innovation at a range of awards shows.

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Image of Richard Kattan

Richard Kattan - Media Planning Manager

I work in Marketing and Viewer Experience, overseeing the strategic and creative planning of our Continuity inventory. Growing up, I always wanted to for work Channel 4 because it was the irreverent, cool channel, but mainly because it best reflected the culturally diverse and inclusive perspectives of my mixed race upbringing. I started here in September 2012, just as the London Paralympics was kicking off. The Meet the Superhumans campaign was everywhere and I’ll never forget the jubilant energy around the building; I immediately knew I was in the right place. That buzz perfectly reflects the culture at Channel 4. The people who work here are super proud and passionate about celebrating and championing difference through our output.

 

Image of Kate Clayton

Kate Clayton - Paralympics Executive

I am the Paralympics Executive at Channel 4, overseeing corporate, communications and brand activity in the Marketing team. I joined in 2013 following Channel 4’s phenomenal broadcast of the London 2012 Paralympics, which changed the face of broadcasting Paralympic sport and challenged public attitudes to disability.

Collaboration across departments is key and there is a real buzz at Channel 4 with people proud to work in their roles, producing award-winning telly and campaigns. I believe Channel 4 is one of the most progressive and inclusive employers in the UK. Our Paralympics broadcasting and campaigns celebrate diversity and we educate other broadcasters around the world. The way we approach the Games is a real celebration of disability and no-one does it better.