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Marketing

Marketing

Marketing

Marketing is responsible for leading a coherent brand strategy for our network of channels and services including Channel 4, E4, Film4, More4 and All 4; prioritising, planning and implementing all of Channel 4’s marketing campaigns using a mixture of paid (e.g. digital, social media, posters, radio, print) and owned media (our own airtime and instream on All 4)

The Marketing Dept also comprises the Media Planning and Continuity Teams. The marketing function sits within the wider Marketing, Creative and Digital Group which includes 4 Creative and the Digital Creative Unit.

The creativity and innovation of Channel 4’s marketing campaigns is widely acknowledged and richly awarded. Work, including The Paralympics, means its trophy cabinet continues to dazzle. The edited highlights include second place as Campaign Magazine’s Advertiser of the Decade in 2019, Marketing Society’s Brand of the Year in 2016, as well as Creative Team of the Year by Promax UK in 2018 and winning Creative Channel of the Year in 2019.

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