Marketing is responsible for leading a coherent brand strategy for our network of channels and services including Channel 4, E4, Film4 and All 4; prioritising, planning and implementing all on- and off-air marketing campaigns.
The department sits within the wider Marketing and Communications group (MAC) which also includes Press and Publicity, Corporate Relations and 4Creative.
The creativity and innovation of its marketing campaigns is widely acknowledged and richly awarded. Work for Humans, Hunted and The Paralympics means its trophy cabinet continues to dazzle. The edited highlights include Campaign Magazine’s Advertiser of the Year in 2015, Marketing Society’s Brand of the Year in 2016, as well as the Promax UK’s Channel of the Year for two years in a row.
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