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Digital Innovation and Partnerships

Digital Innovation and Partnerships

Digital Innovation and Partnerships

Our Digital Innovation and Partnerships team consists of; Digital, Brand Partnerships, Commercial Partnerships, Branded Entertainment & Creative (PL4Y) teams that work within the wider 4Sales department.

Our Digital Innovation and Partnerships department is a key driver and is responsible for one of Channel 4’s Future4 Strategy pillars of diversifying our revenue streams to underpin our sustainability (https://www.channel4.com/corporate/future4).

We are a high performing team where we have been continuing to outperform our respective markets in each of our teams specialist areas. The key stakeholders in each team help set the narrative for C4 Sales, in terms of innovation, creativity, data & programmatic buying.

Part of our challenge for 2021 and beyond is to continue the trajectory of Digital revenue growth in previous years by implementing a new approach to data, programmatic trading as well as defining any new product offering. In addition, we will be focussed on driving new revenue streams on Social platforms (4Studio) and Branded Entertainment with support from teams based in London as well as our Leeds & Manchester offices.

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