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Content Communications

Content Communications

Content Communications

Driving viewers to watch Channel 4’s programmes; stimulating debate around our content; developing and protecting the reputation of the Channel 4 brand; making our presenters and the next generation of on- and off-screen talent known across the UK; amplifying the innovative work of our sales, commercial and marketing teams; creating industry-leading events… these are just a few of the key roles that the Communications team plays at Channel 4.

We generate and shape coverage for Channel 4’s content, our talent and executives in all external media – including digital media, newspapers, TV and radio, magazines, influencers and creators and specialist ‘trade’ media.

We smash silos, working closely with our colleagues right across the whole business to make sure that we have the biggest and most impactful campaigns possible.

In particular, the content communications team generates reputation and viewer-driving PR coverage for Channel 4’s content, channel and services, and also protects and grows the reputation of our shows and talent.

We’re a fun and energetic team, made up of people from a range of career backgrounds and walks of life and we’re always looking for new and innovative ways of reaching viewers and stakeholders. We run campaigns for around 200 programmes every year – ranging from the very biggest programmes like The Great British Bake Off, The Paralympic Games, It’s a Sin or Gogglebox, through to one-off documentaries, current affairs programmes and debates.

We work on a partnership basis, providing media advice and counsel to our executives, our on- and off-screen talent, indie partners, advertising agencies and others. And when there’s a big media issue (which, when you have a remit to take risks and challenge, can happen often), we’re there to help make sure it’s managed effectively and that both Channel 4 and our partners’ reputations are protected.

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Jessica Culshaw

Jessica Culshaw - Group Publicity Manager

I joined Channel 4 in January 2018 as a Publicity Manager in the factual team because my background was in news and current affairs at the BBC. However,  I’ve always had a keen interest in the digital side of things and moved into the newly created role of Group Publicity Manager for E4, Channel 4 streaming and Digital in June 2019. I oversee all press and publicity across our youth focused content, including E4, Channel 4 and our digital original commissions, as well as working across the press and publicity team’s influencer and digital work.

What really struck me when I first joined C4 was how friendly and open everyone is across all the teams. There is a real focus on collaborative working and everyone’s opinion is important and valued. That doesn’t happen everywhere, and I’ve certainly been in situations in previous organisations where I, as a young less experienced women in a male dominated room, did not feel heard.

There is a clear feeling at C4 that bringing many different experiences to the table and allowing everyone to feel comfortable in expressing their ideas is when the best most creative ideas are produced.