C4 is owned by the public and fully funded by advertising, so maximising revenue which can be invested back on screen is paramount. Each year the 4Sales team generates over £1billion of advertising revenue, across spot, sponsorship and partnerships, that is then used to produce the high-quality, innovative and entertaining programming that our viewers love so much.
The commercial strategy here focuses on three key areas - innovation, distinctiveness and diversity. This helps to build successful and enduring relationships with advertisers. 4Sales been voted Campaign Sales Team of the Year for three years in a row, and helped deliver our highest ever commercial revenues in 2016.
It comprises a number of teams who all perform a crucial role in maximising revenue. These include Airtime Sales, Digital Sales, Partnerships, Sales Operations, Commercial Marketing, Trading, Commercial Development and PA support. The majority of these roles are available in both our London and Manchester offices.
We are a unique organisation, delivering an incredibly important social agenda through the production of fantastic programming, so being part of the sales team that helps us deliver our goals and ambitions is hugely rewarding. But the reward doesn’t stop there. We’re also a hugely innovative organisation. This means you’ll have the opportunity to work on new and exciting projects that are market leading and own the future of television.
The department ethos combines hard work with having fun. There is a culture of empowerment where people are encouraged to develop skills across a range of sales disciplines. This is helping them to learn as much about television advertising as possible, while growing as individuals from a career perspective.
People with a passion for selling and creating enduring and successful marketing partnerships with our customers will thrive here. Self-motivation, a pride in being the best, a determination to succeed and an insatiable interest in TV will also be key.
For more information have a look at the 4Sales website.