4creative forms a core part of our Marketing & Viewer Experience team. About 60 people work here, and it is home to creatives, directors, producers, designers and project managers. Together with Marketing, 4creative are the channel’s brand guardians, working to ensure that the Channel 4 portfolio comes to life in the right way for our audience across every brand touchpoint. We make sure we sound authentic, bringing mischief and optimism at every turn, and sprinkling a little bit of 4ness through everything we do.
Designing logos, creating our on-screen presence and brand content, or working on specific programme campaigns, activations and trails – it all happens here. And our work has been recognised at every major awards show, both on the international and UK stage, including several Grand Prix at Cannes, D&AD, Creative Circle, Clio, Shots, Eurobest, Ciclope, Promax, Lovies, Creative Review and The One Show. In 2023, the team also took home the Campaign BIG Consistent Creative Excellence award for their work on Channel 4, beating Adam&Eve/DDB’s work for John Lewis and Ogilvy’s work for Dove over the last 55 years.
In spite of all this, we remain a relatively small team. You can expect your contribution to be recognised because we’ll expect it to count – whether this eventually ends up on screen, in print or online. The emphasis here is on being inclusive; everyone is welcome and everyone’s opinion counts. It’s all about having great ideas and executing them with talent, enthusiasm and skill.
There’s always something exciting going on here. So innovative-thinking team players who aren’t afraid of hard work will thrive. Your potential will be nurtured and there’ll be unlimited opportunities for you to explore it.
