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Clear. Distinctive. Engaging. Imaginative. This is how we always aim to project our voice and remain true to our values. 4creative is our in-house agency that translates this goal into award-winning output.

4creative forms a core part of our Marketing and Communications division. About 40 people work here, writing and producing risky, innovative and culturally relevant materials for Channel 4 brands and services. It’s home to creatives, directors, producers, designers, business directors and a host of other people. Together with Marketing, they are our brand guardians.

Their creative handiwork comes to life in our advertising campaigns and the branding for our portfolio of channels. It’s through them that we speak to our audience. They make sure we sound authentic, and what we have to say inspires people to look, learn and listen.

Designing logos, creating our on-screen presence and brand content, or working on specific programme promotions all happen here. We rely on 4Creative to bring our brand to life. Often in award-winning ways. Prestigious wins for 2017 include two D&AD black pencils for Paralympics ‘We’re The Superhumans’, which also scooped British Arrow’s Commercial of the Year. They were also recognised with the Creative Circle President’s Award and Champions of Creativity.

It’s a relatively small team. So expect your contribution to be recognised because we’ll expect it to count – whether this eventually ends up on screen, in print or online. The emphasis here is on being inclusive; everyone is welcome and everyone’s opinion counts. It’s all about having great ideas and executing them with talent, enthusiasm and skill.

There’s always something exciting going on here. So innovative-thinking team players who aren’t afraid of hard work will thrive. Your potential will be nurtured and there’ll be unlimited opportunities for you to explore it.

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Employee profiles

Image of Landy Slattery

Landy Slattery - Creative Director for Channel 4 streaming

I started working for Channel 4 in 2006 when 4oD was first launched. I look after the day to day marketing for Channel 4 streaming which includes the programme trails, out of home posters and social media assets, also collaborating with the product team to ensure we give viewers and users the best Channel 4 experience. I also co-founded and co-chair 4Women, our women's employee network, which is a real passion point for me. With a remit to excite, surprise and innovate, 4creative is always making culturally potent as well as super creative work and I am so proud to part of that award winning team.

Image of Nathan Price

Nathan Price - Production Apprenctice

I am a digital production apprentice in 4Creative, which involves everything from wrangling footage for editors to making crazy photoshop comps for department meeting presentations. I started working at Channel 4 in March 2021 and absolutely love it. I really wanted to land a job a Channel 4 because of its individuality, creativity and the inclusive environment here. 

My favourite thing about working at Channel 4 is that my creativity is pushed without limits, to help me thrive and progress. The learning opportunities are endless and no idea is a bad idea when coming up with new creative possibilities. What I like most about the workplace culture is that no matter if you’re a senior director or an apprentice everyone has conversations and is treated equally. No matter who you are, you are welcome and that’s how I feel at Channel 4.