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4creative

4creative

4creative

Clear. Distinctive. Engaging. Imaginative. This is how we always aim to project our voice and remain true to our values. 4creative is our in-house agency that translates this goal into award-winning output.

4creative forms a core part of our Marketing & Viewer Experience team. About 60 people work here, and it is home to creatives, directors, producers, designers and project managers. Together with Marketing, 4creative are the channel’s brand guardians, working to ensure that the Channel 4 portfolio comes to life in the right way for our audience across every brand touchpoint. We make sure we sound authentic, bringing mischief and optimism at every turn, and sprinkling a little bit of 4ness through everything we do.

Designing logos, creating our on-screen presence and brand content, or working on specific programme campaigns, activations and trails – it all happens here. And our work has been recognised at every major awards show, both on the international and UK stage, including several Grand Prix at Cannes, D&AD, Creative Circle, Clio, Shots, Eurobest, Ciclope, Promax, Lovies, Creative Review and The One Show. In 2023, the team also took home the Campaign BIG Consistent Creative Excellence award for their work on Channel 4, beating Adam&Eve/DDB’s work for John Lewis and Ogilvy’s work for Dove over the last 55 years. 

In spite of all this, we remain a relatively small team. You can expect your contribution to be recognised because we’ll expect it to count – whether this eventually ends up on screen, in print or online. The emphasis here is on being inclusive; everyone is welcome and everyone’s opinion counts. It’s all about having great ideas and executing them with talent, enthusiasm and skill.

There’s always something exciting going on here. So innovative-thinking team players who aren’t afraid of hard work will thrive. Your potential will be nurtured and there’ll be unlimited opportunities for you to explore it.

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Employee profiles

Image of Landy Slattery

Landy Slattery - Creative Director for Channel 4 streaming

I started working for Channel 4 in 2006 when 4oD was first launched. I look after the day to day marketing for Channel 4 streaming which includes the programme trails, out of home posters and social media assets, also collaborating with the product team to ensure we give viewers and users the best Channel 4 experience. I also co-founded and co-chair 4Women, our women's employee network, which is a real passion point for me. With a remit to excite, surprise and innovate, 4creative is always making culturally potent as well as super creative work and I am so proud to part of that award winning team.

Image of Nathan Price

Nathan Price - Production Apprenctice

I am a digital production apprentice in 4Creative, which involves everything from wrangling footage for editors to making crazy photoshop comps for department meeting presentations. I started working at Channel 4 in March 2021 and absolutely love it. I really wanted to land a job a Channel 4 because of its individuality, creativity and the inclusive environment here. 

My favourite thing about working at Channel 4 is that my creativity is pushed without limits, to help me thrive and progress. The learning opportunities are endless and no idea is a bad idea when coming up with new creative possibilities. What I like most about the workplace culture is that no matter if you’re a senior director or an apprentice everyone has conversations and is treated equally. No matter who you are, you are welcome and that’s how I feel at Channel 4. 

Photo of Ruby Latka

Ruby Latka - Production Apprentice

As a production apprentice in 4creative, my role is very varied from sourcing footage for our promo directors, to creating funny Photoshop comps for department meeting presentations. My favourite thing about working at Channel 4 is the freedom to explore the wealth of knowledge from people from across the business and learn whatever piques my interest. 

 

When I first saw the Channel 4 apprenticeship openings, it was a no-brainer, I just had to apply! Having never worked in media or advertising before, I’ve been supported through this transition and there are lots of opportunities to learn about how Channel 4 works, as well as the wider world of advertising. No matter who you are, you are welcome at Channel 4.