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Content Communications

Content Communications

Content Communications

Driving viewers to watch Channel 4’s programmes; stimulating debate around our content; developing and protecting the reputation of the Channel 4 brand; making our presenters and the next generation of on- and off-screen talent known across the UK; amplifying the innovative work of our sales, commercial and marketing teams; creating industry-leading events… these are just a few of the key roles that the Communications team plays at Channel 4.

We generate and shape coverage for Channel 4’s content, our talent and executives in all external media – including digital media, newspapers, TV and radio, magazines, influencers and creators and specialist ‘trade’ media.

We smash silos, working closely with our colleagues right across the whole business to make sure that we have the biggest and most impactful campaigns possible.

In particular, the content communications team generates reputation and viewer-driving PR coverage for Channel 4’s content, channel and services, and also protects and grows the reputation of our shows and talent.

We’re a fun and energetic team, made up of people from a range of career backgrounds and walks of life and we’re always looking for new and innovative ways of reaching viewers and stakeholders. We run campaigns for around 200 programmes every year – ranging from the very biggest programmes like The Great British Bake Off, The Paralympic Games, It’s a Sin or Gogglebox, through to one-off documentaries, current affairs programmes and debates.

We work on a partnership basis, providing media advice and counsel to our executives, our on- and off-screen talent, indie partners, advertising agencies and others. And when there’s a big media issue (which, when you have a remit to take risks and challenge, can happen often), we’re there to help make sure it’s managed effectively and that both Channel 4 and our partners’ reputations are protected.

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Breena Egan-Wrigley- Press and Publicity Apprentice

Breena Egan-Wrigley- Press and Publicity Apprentice

Ever since joining Channel 4 at the start of 2025 as Press & Publicity apprentice, I have had SO many incredible opportunities; assisting with screening and launch events, accompanying contribs and talent onto TV/radio appearances and even interviewing Paloma Faith, Jamie Oliver and the interim CEO of Channel 4! 

I am in the factual team, therefore have the privilege of working across the superb slate of Documentaries, Current Affairs, Specialist Factual & Factual Entertainment, assisting on incredible press campaigns such as Educating Yorkshire, The Jury S2 and The Piano.

The best decision I have ever made was to join the content communications department at Channel 4, we are one big comms family and I can definitely say, if you told me last year I’d be where I am now, I would say you are having me on!